Here are the key differences between Google Call Only Ads and Google Local Service Ads:
- Call Only Ads: These ads are designed to generate phone calls from potential customers. They only show a phone number and a call button, and there is no option to click through to a website. Call Only Ads are a good option for businesses that want to generate leads quickly and easily.
- Local Service Ads: These ads are designed to generate leads from potential customers who are searching for local businesses. They show a business’s name, address, phone number, website, and rating, and there is an option to click through to the business’s website. Local Service Ads are a good option for businesses that want to improve their online visibility and generate leads from local customers.
Here is a table that summarizes the key differences between Google Call Only Ads and Google Local Service Ads:
| Feature | Google Call Only Ads | Google Local Service Ads |
|---|---|---|
| Display | Only shows a phone number and a call button | Shows a business’s name, address, phone number, website, and rating |
| Click-through rate | Typically lower than Google Local Service Ads | Typically higher than Google Call Only Ads |
| Cost per lead | Typically lower than Google Local Service Ads | Typically higher than Google Call Only Ads |
| Best for | Businesses that want to generate phone calls from potential customers | Businesses that want to improve their online visibility and generate leads from local customers |
Ultimately, the best type of ad for your business will depend on your specific needs and goals. If you’re looking to generate phone calls quickly and easily, then Google Call Only Ads may be a good option for you. If you’re looking to improve your online visibility and generate leads from local customers, then Google Local Service Ads may be a better option for you.